Brewery Business Plan, The competitive analysis is really a statement of the business strategy and how this relates to your competitors. Typically the purpose of the competitive analysis is to determine the strengths and disadvantages in the competition within your own market, strategies that will provide you with a new distinct advantage, the limitations that can be developed in order to avoid competition from entering your market, and any disadvantages that can be used within the product growth cycle.
The first step in a competition analysis is always to identify typically the current and potential opposition. There are essentially 2 different ways you can identify rivals. Brewery Business Plan, The foremost is to look from the market from typically the customer's viewpoint and group all of your competition by the particular degree where they contend for the buyer's dollar. The second method is usually to group rivals according to their various competitive strategies so you understand what motivates them.